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Creator Stories
“As a creator, not only do I want my content to perform well, but I want it to be a beneficial relationship for the brand as well. In order to achieve this, I always like to speak to the brands in advance and tell them what my audience will positively respond to and what I know won’t perform well. I know how to hook them in with visuals and messaging. I appreciate when brands take the creators advice and knowledge into account. Knowing that the brand is not only making a monetary investment in me but also placing their trust in me, makes it my responsibility to make sure we are all on the same page to create the best results for all parties involved. “
Creator Cass Matthews, influencer partner with Clorox
“As a digital content creator, it is incredibly important to work with brands that authentically align with my life and lifestyle. This not only applies to the actual brand/s I partner with, but also the creative elements and requirements in which the brand needs the content to be delivered to my followers. This is not only to ensure the campaign is a success and the brand is happy, but also because my followers innately know me and my style so it’s imperative that I create content in a way that they, and I, want to receive it”.
