Top 4 Influencer Marketing Trends
With social media being an ever-changing landscape, it is crucial to stay up to date and leverage the top performing trends. Here are some ways Creo plans to utilize Influencer to expand our audience and generate revenue.
1. Shoppable Social Platforms & Pages
With the introduction of TikTok shop, it has become easier than ever for consumers to purchase their favorite creators’ recommendations. We have already advanced from Amazon Storefronts link in bios, to now having shoppable links directly in the captions (TikTok) and tagged products directly in posts (Instagram). With the ever-growing need for instant gratification, don’t expect this convenient way of purchasing to go away anytime soon.
2. Authenticity Engages Influencers with Consumers
When it comes to growing an audience, one of the most important things followers look for is a true connection to the creator. Integrity, both the standpoint of an audience and a brand, is captivating. We see this firsthand with the rise of Alix Earle, all beginning with her honesty storytelling through personal struggles of mental and physical health.
3. Niche Creator Marketing
Something recent we should expect to see more of is creators honing their content into a more specific interest or idea. Creators are likely to continue specializing their content based off what has brought them the most success in the past. From GRWM’s, singing/dancing videos, acting skits, expect creators to increasingly specialize on an area that resonates with their following.
4. Social Influencing Search
More than just a social platform, many turn to TikTok & Meta reels, before they would Google. Whether looking for a recipe, a how-to step by step, or a recommendation for a new skincare product, many young gen-zers are turning to short form content as their version of searching the web. The visual and auditory elements these videos provide are not only easier to follow, but more engaging to many people.
Creo uses data-backed practices to create dynamic experiences for our clients and forecast future trends to step boldly into the next evolution of influencer marketing.
Contact us to learn how Creo can help your brand.
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