The client tasked Creo with driving awareness of Delta Air Lines’ ongoing commitment to increase representation in travel.​ We were asked to leverage influencers who authentically create travel content speaking to diverse audiences and champion representation in travel while showcasing Delta Air Lines and the SkyMiles program as their travel partner.

Creators showcased their Delta travels, using a video-first approach to highlight and share their adventures—and the experience of traveling with Delta—with their audience. They integrated a SkyMiles member experience within their content to speak to the benefits of the program.