State Farm tasked Creo with creating a campaign to inform and educate audiences via prolific and diverse creators who could demonstrate the brand’s relevancy in moments of exploration and research.
We were asked to specifically highlight State Farm’s key attributes of price and service to reach the consideration set.
Our always-on, data-driven influencer activation leveraged micro through macro-level creators, regularly phasing in new creative and pulsing during different priority periods throughout the year.
Content was continually used in paid media to target consumers with fresh creative to stay top of mind during their exploration and research into choosing an insurance provider.
